Laboratoire d'Expérimentation en Sciences Sociales et Analyse des Comportements

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Yann Truong

Yann is Associate Professor of Marketing at Burgundy School of Business. He has been an active member of several governmental institutions in the area of innovation, and is also serving as a project evaluator for the European Union. In his research, he is primarily interested in the non-market strategies of entrepreneurial ventures and innovative organizations (i.e. how they acquire and maintain legitimacy). His secondary interests include business model innovations, sustainability, and the ecosystem of the sharing economy. More about my research here.