LESSAC
Laboratoire d'Expérimentation en Sciences Sociales et Analyse des Comportements
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Aurore Bardey

Dr Aurore BARDEY

Professeur associée / Associate professor

Département Marketing / Marketing Department

 

My area of expertise focuses on Consumer Psychology in Fashion. The Fashion industry is one of the most unethical and polluting industry. More than ever, there is a need for this industry to be greener and ethical. My research falls into three topics: (1) applying cognitive and experimental psychology concepts to enhance green consumer behaviour in fashion (Goal 12 from the United Nations sustainable development goals); (2) applying social psychology concepts to assess the impact of inclusive fashion on consumers (Goal 5 and Goal 10 from the United Nations sustainable development goals); (3) evaluating the impact of fashion on wellbeing and cognitive performance (Goal 3 from the United Nations sustainable development goals).